Introduction Unless you are a well established business, when it comes to marketing the first question that will arise is, “How does my business even get started with marketing?” It seems like a simple question, but it is often met with anxiety by many business owners because: They know very little about marketing They don’t…

Why is there so much research around employee satisfaction, instead of employee passion? We think being satisfied is too low a bar to establish for someone’s career. If you asked someone, “Did you like your meal?” and they replied, “I am satisfied”, would you think that they had a great meal? No. Being satisfied is a low standard to establish,…

What Is Wrong With Net Promoter Score May 5, 2015 Ben CEO’s Corner, Growth Marketing Knowledge, Word of Mouth Net Promoter Score is a terrific metric that helps companies understand the positives and negatives of their customer experience. From Wikipedia,   “Net Promoter Score” is a customer loyalty metric developed by (and a registered trademark of) Fred…

Your Attitude Is Viral April 29, 2015 Ben CEO’s Corner, Growth Marketing Knowledge You know that awesome Internet meme? The one that gets spread around social media, gets talked about by celebrities, gets a million YouTube views? Your attitude is like that meme. Unsplash / Pixabay Your team’s attitude is like that meme. Your company’s attitude…

Best Practices Reddit Drudge Report Crossfit and Craigslist April 8, 2015 Ben CEO’s Corner, Growth Marketing Knowledge Say you had an unlimited budget to spend with a digital agency and you say, “I want a leading content sharing website, a leading classified website, a leading fitness website, and a leading news website.”  They say they understand…

Red Bull is an energy drink company that does a great job producing entertaining content, but their efforts should not be held up as an example of how to do content marketing. skeeze / Pixabay The reality is that almost no other company is going to be able to grow by only creating entertaining content.…

Is Fulfilling a Need Your Primary Motivation April 7, 2015 Ben CEO’s Corner, Growth Marketing Knowledge When running your business or pursuing your career is your primary motivation fulfilling an unmet need for others? Is that enough to motivate you? Unsplash / Pixabay If the answer is yes, that finding a need and working to meet that need…

This is the fourth in a series of articles we call Know and Grow: The Fundamentals of Growth Marketing.  During this series we will explore the 10 principles of growth marketing and how those principles should be applied to your business. So far in the series we have addressed: How lack of a vision or the wrong vision…

It is hard to run a business.  As Chris Farley, the owner of Pacers Running said in our interview, “You have all of these ups and downs, but you have stay up because people look to you as the person to be that rock, to be positive, to say we are going to get through…

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