Search Engine Optimization Services

Search Engine Optimization Services


73% of in-house marketers and 76% of US agencies said SEO provided excellent or good return on investment (ROI). (Source: eMarketer)

71% of B2B researchers start their research with a generic search.  (Google, 2015) 

Achieving high search engine ranks for your website has never been more important and never more difficult.  The Way Company can increase your website rankings.  Whether your website simply needs a boost, a SEO audit or a comprehensive SEO implementation, we offer a proven, affordable solution.



post_titleWebsite SEO Audit

We enable you to track your company's performance through your Google Analytics account.

If you want to understand how well your website is set-up to gain organic search traffic, a SEO audit is best the place to start. Using leading SEO tools, The Way Company conducts a comprehensive website audit that includes an assessment and recommendations for updating your website and dynamic web applications. We review all the critical ranking factors including SEO tactics, content, mobile friendliness, backlinks, website speed, analytics, reporting and much more.


Email us or call us at (804) 592-0082 to learn more.


SEO KnowledgeInitial SEO Plan and Implementation

If you know you need to gain search engine rankings, we get you started quickly by creating and implementing a customized plan that is not only affordable  semrushgabut yields immediate benefits for your website through SEO. We have several clients who have achieved 20% growth in organic search traffic within a month. As part of our initial plan we:

  • Conduct initial reporting and analytics review to define the KPI’s that are most meaningful to your company.
  • Identify search terms through analytics and competitive analysis and include search terms specifically related to growing your business.
  • Create a high-level SEO architecture based on the existing website structure
  • Capitalize on the search terms in the title and meta tags
  • Utilize more specific keyword search terms and longer, phrased search terms
  • Include distinct descriptions that use the phrases and words that are specific to that webpage
  • Create a dashboard so you can clearly see the benefits of your increased rankings


Email us or call us at (804) 592-0082 to learn more.


SEO KnowledgeOngoing SEO Strategy

Ongoing SEO StrategyOnce you have booked your wins from the initial SEO implementation, this phase enables you to continue to grow your business. We continually enhance both on-page and off-page SEO tactics while defining and implementing new strategies to drive returns through SEO. Our ongoing SEO strategy includes:

  • Implementing additional tactical SEO changes to maximize organic traffic while insuring copy is well-written and impactful and that the SEO changes maximize the ability for customers to find relevant content on the website
  • Finding and define additional content opportunities – Based on ongoing research find new content opportunities to increase organic search volumes
  • Dynamic Application Review- Conduct SEO review of existing dynamic applications and define new dynamic application opportunities that will maximize organic search volumes
  • Back-linking - Back-linking analysis to determine who is linking into competitors and match them
  • Creating a detailed SEO architecture that maps SEO targets against content, objectives, personas and buying cycle
  • Competitor analysis- Analysis of competitor tactics and incorporation of their successful efforts


Email us or call us at (804) 592-0082 to learn more.


Mobile FriendlyWeb Listing

Your company's listing page is a dynamic marketing platform with advanced technology that allows us to optimize your growth.
Your company's listing page is a dynamic marketing platform with advanced technology that allows us to optimize your growth.

If your website needs a boost, try our web listing subscription that will drive traffic to your website and increase your website’s search engine performance. For only $49 per month, your business will get a search optimized local listing for your business on our rapidly growing directory that:

  • Is mobile-friendly
  • Maps your business location
  • Integrates your business's Facebook feed and blog posts
  • Links back to your website to increase your website's rankings in Google, Bing, Yahoo!, etc...
  • Is promoted to thousands of our users a month


Subscribe now or email us to learn more.

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Contact Us

The Way Company

Richmond, VA

(804) 592-0082

The Way Company is an online network that grows small and medium-sized businesses by matching them with great customers through its innovative Marketing as a Service (MaaS) platform.
The Way Company 2016

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